Fashion in Sweden, 1945

In 1945, Hjördis Genberg was at the height of her success as a fashion model in Sweden, although the term used at the time for her profession was ‘mannequin’, which nowadays only applies to shop display dummies.

After her engagement to Carl Gustaf Tersmeden in January, Hjördis also became a celebrity in her own right. However, in December she set sail for the US to meet up with Carl Gustaf, and left behind her Swedish modelling career for good.

These wonderful photos, many only recently identified as Hjördis, are courtesy of the DigitaltMuseum in Sweden.

Next page: Mrs Hjördis Tersmeden

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s