These model shots of Hjördis Genberg mostly date between 1943-44, from her days with NK (Nordiska Kompaniet) Franska department in Stockholm. Greta Garbo also modelled for the company back in 1923 – for double their normal fee.
By July 1942, Hjördis was already the leading lady among the fashion models at NK’s Leja store, just a year after joining them as a student. “I love beautiful clothes, and the mannequin profession is the best there is,” she declared.
Most of these photos are reproduced from the fantastic fashion photo collection at the Swedish DigitaltMuseum. Well worth a visit!
Hjördis Genberg, c.1943
Hjördis Genberg, October 1943. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, October 1943. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1943. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1943. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1940s. Nordiska museet
Hjördís Genberg, 1944
Hjördis Genberg modelling at a Red Cross party. Royal Cinema, Stockholm, 1944. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg modelling at a Red Cross party. Royal Cinema, Stockholm, 1944. Photo: Holmén, Erik / Nordiska museet
Hjordis Genberg photographed against a Persian carpet, for NK Franska. April 1944.
Hjordis Genberg photographed against a Persian carpet, for NK Franska. April 1944.
Hjördis Genberg, 1944. “Mirror, mirror on the wall. What is that on your head?”. Photo: Holmén, Erik / Nordiska museet
Hjördís Genberg, 1944. Photo: Prallan Allsten Moderna Museet
Hjördis Genberg, 1943-1945. Note the HG monogrammed bag.
Hjördis Genberg,1943-1944. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1945. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1944. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1944. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1944. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1944. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1944. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1944. Photo: Holmén, Erik / Nordiska museet
Hjördis Genberg, 1944. Photo: Holmén, Erik / Nordiska museet
< Hjördis Genberg, 1943-1944 Something big and demanding, 1945 >
Hjördis Genberg Niven 