Hjördis Tersmeden : Fashion from America, 1946

Hjördis Tersmeden modelling US fashoins. brought home to Sweden in April 1946
Hjördis Tersmeden modelling US fashoins. brought home to Sweden in April 1946

It wasn’t just at society events in Stockholm that Hjördis Tersmeden’s American fashion acquisitions could be admired. In June 1946, Swedish women’s magazine Vårt Hem had a feature on the contents of her suitcase.

“Beautiful Hjördis Genberg, NK’s former star model traveled to America last winter, not to begin a Hollywood movie career, though she wasn’t short of offers – but to marry her Swedish fiancé, who was out there on a business trip . Now she is home again with lots of beautiful clothes…”

Coming straight after six years in isolation, the level of interest about Hjördis’ four months in America was as if she had just been to the moon.

Her new American finery was illustrated (not by Hjördis sadly), displayed, and described in detail across three pages of the magazine.

Seventy five years later a lot of interest in Hjördis centres around her fashion background, so, here are the full set of sketches, showing both a colourful snapshot of US fashion in early 1946, and what a Swedish model with an open cheque book could bring back home.

On with the story: Stockholm to El Morocco, 1946-1947